In The Press & Blogs:
- SocialChorus - 5 Questions with RadioShack’s Head of Social Media
- Wall Street Journal - Now on Twitter: Holiday Shopping Deals
- Twitter Case Study - RadioShack Case Study on Twitter for Business
- Smart Planet (CBS Interactive) - Twitter triples retailer ads in 2012
- Web-Strategist Jeremiah Owyang Blog - People On The Move in Social Media
- Pure Michigan (Guest Blogger) - 5 Tips for Surviving the Detroit Auto Show
- CBS 11 – DFW Local Affiliate - Businesses Flood Pinterest With Special Deals
- SocialNerdia.com - Cosmin Ghiurau Talks About The Real Likes of Social Media
- Web Business by Ken Burbary - Think Global. Act Local.
Welcome to my personal site. Everyone asks me; “Why cosguru?” The answer is simple. It is the way to pronounce my real name! People call me “Cos” and my last name was always a mystery. So I always would tell people “Ghiurau” sounds like “guru”. Its that simple.
Since 1994 I am immersed in all things interactive online.
My journey began while attending College for Creative Studies (1994-1998). While there, I wanted to share my portfolio work with everyone I could, so the idea of creating a “homepage” with all of my work was a no-brainer! After self teaching myself the basics of HTML and applying my personality in design. A homepage turned into helping family and friends to create their own websites.
After graduating CCS, I held a steady “job” while trying to work on developing my digital marketing skills. I began a local web design company called” vTroy Internet Solutions” that transitioned into a new venture to tackle an emerging technology called “WAP” back in 1999-2000. This new venture was called “JumpEye Creative Media“.
Building JumpEye in 2002 into a full service web marketing company, I partnered with a friend from my native country, Romania t oexpand the company. At the end of 2005 this led to a hard decision to leave the automotive industry (General Motors Styling Studios) to full self-employment.
Also, my first major introduction to “online communities” was back in 2002 when I founded and grew the web community; “royouth”, the largest ethnic Romanian youth community. Over the years royouth grew to over 30,000 members and close to 500,000 discussion posts and conversations.
For the next couple of years Iworked to build my company and online community to a point where it was time to move on to a new venture.
In 2007 BOSSdev (MartinJay Digital) called me to help them as a Interactive Solutions Architect for a growing agency in the web, casual gaming, application development, and a mix of interactive marketing services. It was a perfect opportunity to join a healthy startup that was already in the space for a couple of years but wanted to strategically bring on board industry experts to continue to grow!
This allowed me to connect and work with various account directors and interactive experts at major ad agencies in New York, Chicago, Los Angeles, and throughout the US, along with opportunities to work with executives and branddDirectors for multiple Fortune 500 companies.
While at BOSSdev I became the Social Media Architect for the agency providing strategy and solutions that resulted in measurable success for our client base. As the subject matter expert in Social Media I was given multiple opportunities to speak at conferences, workshops, and webinars.
- Feb 2013 – Forging Social Media Success – PRSA Fort Worth
- March 2009 – Wrapping your head around the Social Media Phenomenon – Webinar over 2,000 registrants!
- Feb 2009 – Social Media 202 – Chicago, IL
- Jan 2009 – Social Media and Measureable Results Workshop – NJ/NYC
- Dec 2008 – Social Media Marketing Results Workshop – Houston, TX
- Dec 2008 – Social Media, The Good, The Bad, and The Ugly – Webinar
As an active professional in the interactive industry I have had the opportunity to partake in various industry conferences such as Ad:Tech San Francisco and New York, AdAge Digital, OMMA, and others. Locally I was an active proponent of networking events, inaugural Tweetups for social networking opportunities and even organizing the first ever “Breakfast Tweetup” in the Metro-Detroit area.
In early 2010 I joined Samsung Mobile USA as the Strategic Marketing Manager for Social Media to help build a world class social media organization for a leading global brand. The Samsung Mobile USA social channels have grown from 50,000 overall fans to 6MM+ fans in under 2 years while setting a leading standard in the Telecom industry for how to leverage social media to impact overall marketing objectives and ROI.
In May 2012 I obtained an amazing opportunity to lead the Social Media marketing initiatives for a 90+ year old brand in RadioShack. I’m currently esponsible to provide thought leadership and social marketing strategy to 35K global team members in 27 countries.
I direct the multi-channel social media experience for customers in 6,000 global locations from an acquisition, engagement, retention, and advocacy standpoint. I lead our community managers and agencies to provide world class customer engagement, support, and loyalty.
My key focus is the integration of social media within overall corporate strategy to dramatically grow owned social media channels through a balance of paid media, compelling content, a world class community management organziation, and building an always on online influencer program.
So enough of the self broadcasting. Feel free to continue to browse around my personal blog as I share the lighter side of myself online.
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