A growth-focused professional with 15+ years of experience envisioning, developing and implementing award-winning strategic marketing plans. An entrepreneurial mindset that spans startups, agencies, and Fortune 100 brands.
Repeated success in full-funnel marketing channels inclusive of traditional, digital, social, and influencer marketing to increase brand awareness, drive engagement, product acquisition, and deliver data-driven ROI.
Possess executive-level communication, insights seeker, data and analytics-driven, and nimble in managing ambiguity. Instrumental in delivering results-driven leadership with a focus on acquiring and building top-performing teams. Demonstrated ability to build and maintain strong relationships with key stakeholders in highly matrixed organizations to ensure business impact.
2017 - 2019
Master of Business Administration
Organizational Management, International Business, Marketing
College for Creative Studies
1994 - 1998
Bachelor of Fine Arts
Product Design, Design Theory, Human Factors
2018 - 2020
Director Marketing, Media & Social
Focused delivery of an efficient go-to-market process leveraging Agile marketing methodology. Directly manage the performance of multiple paid, owned, and earned media channels such as Programmatic Display, Social Marketing, SEM, Online Radio, OTT, OOH, and Local TV.
Strategic SEO recommendation to digital storefronts, content, and member community. Utilize data-driven insights from website analytics and bid management tools to manage performance scorecards.
Currently, lead a results-driven, high performing team of media and digital marketing managers across Enterprise Brand programs related to eligibility, Military Holidays (Memorial Day and Veterans Day) programs.
2014 - 2018
Director, Social Marketing
Established the vision and influenced the adoption of a new marketing channel (social marketing) at USAA. Inclusive of strategy, consumer insights, program planning, process development, performance optimization and campaign execution for multiple product lines in Bank, P&C, Investments, and Enterprise related programs.
2012 - 2014
Director, Digital Marketing & Strategy
Established the strategic direction of digital and social channels within RadioShack for multi-product retail categories. Responsible to drive the web and mobile experience, content marketing, social media paid advertising, online display, OLV, SEM, CRM, and PR integration.
2010 - 2012
Strategic Marketing Manager
Led overall social media and content marketing strategy for Samsung Mobile USA. Managed content across Facebook, Twitter, YouTube and influencer marketing. Managed RFP and onboarding of a top digital agency, integration of a social content management tool, and a social sentiment tool to measure paid and earned performance.
Accountable for developing strategic social marketing and promotional plans leveraging TV, online social channels, mobile marketing, display ads, online content, SEO, and email marketing integration. Co-branded marketing with AT&T, Verizon, Sprint, and T-Mobile.
Social marketing integration into a $64 million measured media launch of the Galaxy II. Led the innovative pre-sales announcement within the Facebook brand page resulting in national media coverage and record sales of $13.5 billion in mobile units sold.
Martin Jay Digital Agency
2007 - 2009
Digital Solutions Architect
Responsible for the program management of a $1.5M technology portfolio. Directly consulted external customers and internal stakeholders to develop business plans, requirements documentation, develop Microsoft Project plans, JIRA management and primary author of RFI and RFP for the organization.
Direct client relationship management for Digital and Advertising agencies with such brands as Johnson & Johnson, Verizon, GM, Wendy's, Lipton, Upper Deck, Universal Studios, and more.
Jumpeye Creative Media Agency
2001 - 2007
Founder & CEO
Led the growth of a digital marketing agency with 35 professionals focusing on custom websites, emerging web technologies in Adobe Flash, custom web solutions and PHP rapid development projects. Set the business development strategy that resulted in a 120% growth within 3 years and managed the setup and launch of multiple offices in Michigan, Atlanta, and Romania.
General Motors Corporation
2000 - 2005
Applied creative design thinking skills within modeling software to develop concept vehicles for GM styling studios. Contributed to the interior styling and modeling for various pre-production vehicles such as the Cadillac Evoq concept that debuted at the 2001 North American International Auto Show and the production 2010 Chevrolet Camaro.
Over 15 years of strategic management and people leadership at leading brands and organizations.
I have a well-rounded skill set in UI / UX design.
August 6, 2014
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