The News

I have been silent for some time now since my last blog post here and on my AugmentPro blog. This is due to the fact that one month to this day on February 1, 2010 I started my new role as the Strategic Manager of Social Media & Emerging Technology for Samsung Mobile USA.

Getting this role has been an amazing journey both personally and professionally. I was fortunate to start and grow a web development company that laid the foundation for my digital marketing experience and then apply that knowledge to various agencies such as BOSSdev and MRM Worldwide. While at BOSSdev, I was able to dive deeper into Social Media strategy and speak at multiple events and conferences on how to leverage social media for brands and businesses. Along the way, I had the great opportunity to work with great clients,  fantastic agencies and more than that meet and work with amazing people within the digital marketing industry.

Looking back I am humbled by this new opportunity as I see every career milestone a major stepping stone for this amazing role with Samsung Mobile.

The Conversation

I started my conversation with Samsung Mobile back in early December 2009,  and after several interviews and meeting face to face with the Samsung Mobile digital marketing team in mid January 2010 I was offered this new role of the Strategic Marketing Manager of Social Media. This means setting the over arching Social Media strategy for the Samsung Mobile brand, new poduct launches and managing/growing all existing social channels for Samsung Mobile (Facebook Fan Page, Twitter, Youtube, and others).

It is an amazing opportunity for a leading major global brand in the mobile industry.

One of the most difficult decisions I had to make was to move away from Metro-Detroit to the Dallas, Texas area together with my Queen and Princess leaving behind my extended family and wonderful personal and professional friends I have made in almost 30 years of living in the Metro-Detroit area.

Everyone will be missed.

The Future

After almost 4 weeks ‘on the job’, I have absorbed myself with all things Samsung Mobile. Of course, I was given an option to choose a Samsung mobile device indifferent of a carrier and I chose the Samsung Moment as it is the most “uncloaked” Android device along with a super crisp AMOLED screen and fast processor (800Mhz).

I am extremely excited for what is in the works at Samsung Mobile in the next few weeks, the rest of 2010 and beyond.

Of course the challenge is to make Samsung Mobile a “Social Savvy” brand in the US market as it currently has a limited voice online but a nice social footprint.

The road has been set, Now it’s time to pave the way.

I love what the company CommonCraft does with their videos. Their montra is “Our Product is Explanation” and they do it well! Based on their website, they have three-minute videos that help educators and influencers  introduce complex subjects.

Though they charge for their video’s I love watching their Youtube Channel for snap shots on various topics. One topic of Interest to me is obviously Social Media. Here is a great video about Social Media in Plain English. Enjoy and Comment.

Click here to view the embedded video.

I love this interview of Scott Monty from the Head of Social Media for Ford Motor Company. He talks with Fox Business anchors about Twitter, Alan Mulally using twitter, and other great tidbits.

Way to go Scott.

Click here to view the embedded video.