The 86th Annual Academy Awards Oscars show last night came and went by for many people. However, for those of us that either love movies, celebrities, entertainment, and fashion it was the highlight of the year. If you are a marketing and advertising professional like I am, especially when it comes to digital and social media marketing, I …
There is rarely a moment in our lives where you plan for success and when the moment arrives, it succeeds beyond your wildest dreams and prayers. That moment happened during Super Bowl XLVIII when I had the honor to partake in a campaign launch with a group of wickedly talented and passionate marketers when our RadioShack Super Bowl commercial debuted …
Since joining RadioShack 1 year ago today, I’ve been fortunate to work with amazing and hard-working talent that truly embodies the American spirit. As a Social Media practice, we’ve had some great success over the past year and modestly beginning to see our efforts bare fruit. Which leads me to some fundamental success metrics that I’ve championed since …