Win The Oscars with Second Screen First

03. March 2014 Digital 0
The 86th Annual Academy Awards Oscars show last night came and went by for many people. However, for those of us that either love movies, celebrities, entertainment, and fashion it was the highlight of the year. If you are a marketing and advertising professional like I am, especially when it comes to digital and social media marketing, ...

Road To The Social Media Super Bowl

10. February 2014 Digital 0
There is rarely a moment in our lives where you plan for success and when the moment arrives, it succeeds beyond your wildest dreams and prayers. That moment happened during Super Bowl XLVIII when I had the honor to partake in a campaign launch with a group of wickedly talented and passionate marketers when our RadioShack Super Bowl ...

Debunk Social Media Retail and Sales

15. May 2013 Digital 0
Since joining RadioShack 1 year ago today, I’ve been fortunate to work with amazing and hard-working talent that truly embodies the American spirit. As a Social Media practice, we’ve had some great success over the past year and modestly beginning to see our efforts bare fruit. Which leads me to some fundamental success metrics that I’ve championed ...

The Real Like of Social Media

13. September 2012 Digital, Life 0
So why is this blog titled “Real+Like”? As I begin to evolve this blog and keep it true to it’s purpose I want to highlight the meaning behind the title of this blog. Earlier I wrote about the “Death of the Blog” in which I wrote how the blog in it’s essence seems to be ...

Keep Social Media Rudimentary

20. August 2012 Digital 0
This year marks my 10 year anniversary in managing some form of social media. How do I have 10 years experience in a “new” online medium like social media? Well, my first foray into community management was in 2002 when I began an online community forum for ethnic Romanian youth. It was a community that I ...