My New Role at USAA
I’m excited to announce that as of Monday May 19th, I am driving south from Dallas/Fort Worth area to San Antonio and starting a new chapter by joining the highly talented Social Business and Digital Marketing team at USAA as Director, Social Media Marketing. It’s been a long term goal of mine and my family to remain in Texas and settle in the Hill country of San Antonio. USAA is a perfect fit from so many personal and professional angles.
Joining a well established company with core values that align deeply to my personal values of serving others while being able to help Military, their families and those that are in need is an added bonus.
I’m also proud of what was done while I was at RadioShack for over 2 years. My original goal was to make social not only part of the conversation in the turn around efforts but at the core of what we did. I wanted to truly scale social at a large corporation. We were able to increase visibility and integrate social beyond the marketing team, we brought on board more support, helped kick start an amazing employee advocacy platform, lay the foundation for a community platform for over 30,000+ associates and be a part of a high risk/large reach efforts like the 2014 Super Bowl ad.
As I join the highly talented social and marketing organization at USAA, I’m eager to collaborate, learn and impact the long term bottom line results for such a respected and loved organization.
USAA was one of the early brands to adopt social into their business and have been recognized in the industry by Forrester Research as best in class and most recently they continued to set the benchmark for social listening and monitoring with their Social Exchange.
Eager to start. Exciting times ahead!